📍 Local SEO / Local Maps Case Study - Service X NZ
Service X’s improvement in visibility across Hawkes Bay, NZ.
In just 3 months, Service X boosted top 3 Google Maps visibility from 46% to nearly 80% across 8+ high-value HVAC keywords - driving a 73% surge in search views and almost doubling calls and clicks.
🔎 Client Snapshot
Business Name: Service X NZ
Industry: Heating, Ventilation & Air Conditioning
Location: Hawke’s Bay, New Zealand
Start Date with Team Empathy: 12 May 2025
🗣 Client Testimonial
“Since working with Team Empathy, our visibility on Google has taken a huge leap. We’re now showing up in the top spots for the searches that matter most, and enquiries are coming in steadily. The process has been clear and proactive from day one - we can see the results, and it’s making a real difference to our business.”
— PK, Owner, Service X
🎯 The Challenge
Service X came to Team Empathy facing low visibility on Google Maps, which meant fewer enquiries and missed opportunities in their local market.
Despite offering expert heating, ventilation, and air conditioning services, they weren’t showing up consistently for the searches that matter most to Napier and Hastings customers.
🛠 Our Local SEO Strategy
To boost their presence and lead flow, we:
Fully optimised their Google Business Profile for local visibility
Created a keyword-rich business description and detailed service listings
Uploaded 40 new, high-quality photos and videos to showcase work and build trust
Published 20 GBP posts, offers, and updates to stay active and relevant
Added and answered 10 targeted Q&As to pre-qualify customers and improve SEO signals
Encouraged and replied to 25 new customer reviews
Targeted service-based keywords across Napier & Hastings to improve rankings for the highest-value terms.
📊 The Results (Feb–Apr 2025 → May–Jul 2025)
Team Empathy began work on 12 May 2025.
| Metric | Before | After | Growth |
|---|---|---|---|
| Google Maps Views | 116 | 128 | +10% |
| Google Search Views | 579 | 1002 | +73% |
| Calls from GBP | 15 | 29 | +93% |
| Website Clicks from GBP | 71 | 141 | +99% |
| Top 3 Local Pack Rankings | 46% | 78% | +69% |
| New Reviews Added | 0 | 25 | +25 reviews |
These gains translated into a stronger local presence, more incoming leads, and a growing reputation as one of the go-to HVAC companies in the region.
📌 Now Ranked Top 3 on Google Maps For:
AC repair service
Air con installation
Heat pump cleaning
Heat pump service
Heat pump and installation
Heat pump maintenance
AC company
Ventilation installer
✨ Bonus Wins
📸 Uploaded 40 new photos & videos
🗓 Published 20 GBP posts, offers, and updates
❓ Published 10 targeted Q&As to address customer needs and improve relevance
💬 Replied to 25 new customer reviews to build trust and signal activity to Google.
Want results like these for your business?
Want to see if these results would be possible for you too? Get a free Google Maps Audit to see if your online presence has room for improvement, and how we would unlock exponential growth for your business!
💖 The Team Empathy Difference - Why We’re Loved!
We prioritise client experience and transparency - we keep you regularly updated on your results and provide strategic marketing advice for the bigger picture of your business. We are fully transparent with our process - giving you access to live results on a monthly basis!
We are committed to this relationship (and operate from a place of core values) - which is why we engage so much! Your mission is our mission. You can rest easy knowing we are here for you when you need us!
We are results-focused. We're committed to the short, medium & long term growth of your business. We know what works, and you can trust us to build that out for you, with the specifics of your situation front of mind. Our goal is to build the infrastructure (that you ultimately own) into your business that we know you need for sustainable growth.
