📍 Local SEO / Google Maps Case Study – Flow Joinery Gisborne
Flow Joinery’s improvement in visibility across Gisborne, NZ.
From almost invisible to absolutely everywhere - 85%+ top 3 rankings. 2900% more clicks. Flow Joinery now ranks in the top 3 for every search that matters to their business.
🔎 Client Snapshot
Business Name: Flow Joinery
Industry: Kitchen Renovations & Custom Cabinetry
Location: Gisborne, New Zealand
Start Date with Team Empathy: 1 April 2025
🗣 Client Testimonial
“The visibility shift has been incredible - we’re finally showing up when locals search for all the services we offer, and it’s directing them straight to our website!”
— Sukhman Singh, Owner, Flow Joinery
🎯 The Challenge
Flow Joinery came to Team Empathy with a clear goal: grow their business and reach more potential customers. However, they were being held back by low brand awareness and limited lead flow.
Despite their beautiful, high-quality work, the team struggled with visibility on Google Maps and weren’t getting enough local traffic to generate consistent enquiries.
They needed more eyes on their profile - and more action from it.
🛠 Our Local SEO Strategy
To help Flow Joinery stand out locally and drive more inbound leads, we implemented a focused Google Maps SEO strategy.
Here’s what we did:
Fully optimised their Google Business Profile for local visibility
Created a keyword-rich business description and comprehensive service categories
Uploaded 50 high-quality photos and videos to build trust and engagement
Published 17 strategic GBP posts to highlight services, offers, and updates
Replied to 8 customer reviews and encouraged new feedback to build credibility
Added and answered 9 service-related Q&As
Targeted service-based keywords across Gisborne to drive relevant visibility
Tracked and improved local rankings over time
📊 The Results ((Q1 2025 → Q2 2025)
Team Empathy began work in April 2025. In just three months, we saw a powerful shift in visibility and lead flow for Flow Joinery.
| Metric | Q1 2025 (Jan–Mar) | Q2 2025 (Apr–Jun) | % Growth |
|---|---|---|---|
| Google Maps Views | 72 | 109 | +51% |
| Google Search Views | 336 | 463 | +38% |
| Website Clicks from GBP | 2 | 60 | +2900% |
| Top 3 Local Pack Rankings (avg) | 36.8% | 94% | 🚀 |
| New Reviews Added (and replied) | 3 | 8 | 🌟 |
These results reflect a strong boost in visibility and enquiries, and clear demand for their premium renovation services.
📌 Now Ranked Top 3 on Google Maps For:
Kitchen Reno
Small Kitchen Renovations
Kitchen Remodel
Kitchen Renovations
Kitchen Renovations Gisborne
Laundry Renovations
Kitchen Cabinet Installers
Custom Cabinetry
Flow Joinery is now showing up consistently for a range of high-intent, service-specific search terms - bringing them more qualified traffic than ever before.
Want results like these for your business?
Want to see if these results would be possible for you too? Get a free Google Maps Audit to see if your online presence has room for improvement, and how we would unlock exponential growth for your business!
💖 The Team Empathy Difference - Why We’re Loved!
We prioritise client experience and transparency - we keep you regularly updated on your results and provide strategic marketing advice for the bigger picture of your business. We are fully transparent with our process - giving you access to live results on a monthly basis!
We are committed to this relationship (and operate from a place of core values) - which is why we engage so much! Your mission is our mission. You can rest easy knowing we are here for you when you need us!
We are results-focused. We're committed to the short, medium & long term growth of your business. We know what works, and you can trust us to build that out for you, with the specifics of your situation front of mind. Our goal is to build the infrastructure (that you ultimately own) into your business that we know you need for sustainable growth.
