🔍 SEO Case Study - Growth Maintenance Tree, Hedge, and Garden
Growth Maintenance’s visibility on Google - 12 months.
In just 15 months with Team Empathy, Growth Maintenance went from barely visible online to ranking on page 1 for 22+ keywords, driving a 617% traffic increase. With a simple tracking system in place, they logged 88 Google leads and booked over $30K in jobs in only 5 months - already showing a 66% ROI, with momentum building for even bigger wins ahead.
🔎 Client Snapshot
Business Name: Growth Maintenance
Industry: Tree, Hedge & Garden Services
Location: Auckland, New Zealand
Start Date with Team Empathy: June 2024
🎯 The Challenge
When Growth Maintenance joined Team Empathy, their Google presence was almost invisible. They had very few ranking keywords, almost no traffic from organic search, and no clear way to track or measure the impact of new leads coming from Google. They needed to build visibility fast and create a reliable system to turn search traffic into real jobs and revenue.
🛠 Our SEO Strategy
We rebuilt their website, then rolled out an SEO Care Package focused on their website.
In January 2025, we brought in Google Maps optimisation. Our strategy is focused on three key areas:
Keyword and visibility growth - targeting local, high-intent search terms.
Google Maps optimisation - boosting rankings for competitive service keywords in their local area.
Lead tracking system - setting up a simple, centralised process to capture and measure enquiries, giving clear ROI visibility.
📊 The SEO Results (June 2024 → August 2025)
| Metric | Before (Jun 2024) | After (Aug 2025) | % Growth |
|---|---|---|---|
| Total Keywords in Top 100 Google Rankings | 70 | 205 | +193% |
| Page 1 Keywords | 1 | 22 | +2,100% 🚀 |
| Organic Traffic (monthly) | 24 visitors (Jun 24) | 172 visitors (Aug 25) | +617% |
| Google Leads (Apr-Aug 25) | Unknown (no tracking in place) | 88 | 🌟 |
| Jobs Won (Apr-Aug 25) | Unknown (no tracking in place) | 23 | 🌟 |
| ROI from Google (Apr-Aug 25) | Unknown (no tracking in place) | 66% | 🌟 |
📍 Google Maps Growth (Last 12 Months vs 12 Months Prior)
Growth Maintenance’s Google Maps presence also surged following our inclusion of a Google Business Profile strategy, driving more local visibility and direct interactions from customers.
Growth Maintenance’s visibility on Google - 12 months.
| Metric | Before | After | % Growth |
|---|---|---|---|
| Search Views | 400 (approx) | 3,143 | +686% |
| Maps Views | 81 (approx) | 533 | +558% |
| Phone Calls | 14 | 45 | +221% |
| Website Clicks | 73 | 244 | +234% |
| Direction Requests | 220 | 559 | +154% |
Growth Maintenance’s Google Maps Engagement - 12 months.
🎉 Beyond the Numbers
Simple tracking system now shows a clear line from search → lead → booked job.
A long-term growth engine is now in place to power steady enquiries and higher-value jobs.
Projections of $50K+ SEO-driven revenue by March 2026, enabling the business to reinvest in new initiatives for the local community.
🗣 Client Testimonial
Since partnering with Team Empathy, we have seen a huge shift in our online presence. We went from barely being found to now ranking on page 1 for over 20 keywords, and in just a few months we booked more than $30K in jobs directly from Google leads.
Team Empathy are more than just marketers - they are a key player in my mission to establish a serious market presence and bring my work to the wider community. They make it simple, no fluff or jargon, just real results and genuine support. It feels like they are part of our team.
— Mike Power, Owner, Growth Maintenance
Want results like these for your business?
Want to see if these results would be possible for you too? Get a free SEO Audit to see if your online presence has room for improvement, and how we would unlock exponential growth for your business!
💖 The Team Empathy Difference - Why We’re Loved!
We prioritise client experience and transparency - we keep you regularly updated on your results and provide strategic marketing advice for the bigger picture of your business. We are fully transparent with our process - giving you access to live results on a monthly basis!
We are committed to this relationship (and operate from a place of core values) - which is why we engage so much! Your mission is our mission. You can rest easy knowing we are here for you when you need us!
We are results-focused - we're committed to the short, medium & long term growth of your business. We know what works, and you can trust us to build that out for you, with the specifics of your situation front of mind. Our goal is to build the infrastructure (that you ultimately own) into your business that we know you need for sustainable growth.
