📍 Google Maps Case Study - 2G Interiors Christchurch

Sep 25

*2G Interiors’ visibility improvement on Google over 3 months.*

Before working with Team Empathy, 2G Interiors struggled with low lead volume and unpredictable enquiries. On top of that, they faced access issues with their Google Business Profile, which meant their most important local visibility tool was unreliable and underperforming. This combination made it difficult to generate consistent work, forecast revenue, and build confidence in their marketing efforts.

🔎 Client Snapshot

Business Name: 2G Interiors
Industry: Painting, Decorating & Plastering
Location: Christchurch, New Zealand
Start Date with Team Empathy: 24 June 2025

🗣 What the client says

Everything's on the up. Our enquiries have nearly tripled since we started, compared to what it was like prior to engaging Team Empathy. There are no complaints on my end at all. I wish I had acted earlier!

- Brendan Benjamin, General Manager, 2G Interiors

🛠 Our Local SEO Strategy

We rolled out a tailored Google Maps Package, focused on building visibility and converting that into real leads. Key actions included:

Regular Google Business Profile posts and Q&As
Media and video uploads to showcase services
Review replies and client reputation management
Citation building for stronger local authority
Consistent reporting and lead tracking
Ongoing reminders and support for review collection.

📊 The Results (Mar-Jun 2025 vs Jun-Sept 2025)

After helping the team reinstate their Google Business Profile, we officially started work on the profile on 24 June 2025.

  
      Metric
      Before
      After
      Growth
    

  
      Google Maps Views
      902
      1282
      +42%
    

      Google Search Views
      110
      220
      +100%
    

      Calls from GBP
      5
      23
      +667%
    

      Website Clicks from GBP
      43
      88
      +105%
    

      % of Target Keywords in Top 3 Map Pack Results
      31.21%
      45.19%
      +45%
    

      New Reviews Added
      9
      22
      +22
    

*2G Interiors’ Google Maps Engagement - 3 months.*

💰 ROI Snapshot

Measurable Outcomes (3 Months)

Estimated Google Leads: ~39 (≈3 per week)
Quoted Work ROI: +1,802%
Converted Work ROI: +465%

✨ Bonus Wins

📸 Uploaded 48 new photos & videos to GBP & YouTube Channel, significantly boosting visual engagement

💬 Replied to 22 customer reviews, increasing credibility and activity

❓ Published 13 Q&As addressing common customer queries

🗓 Shared 19 GBP posts, highlighting services, updates, and seasonal offers.

Want results like these for your business?

Want to see if these results would be possible for you too? Get a free Google Maps Audit to see if your online presence has room for improvement, and how we would unlock exponential growth for your business!

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💖 The Team Empathy Difference - Why We’re Loved!

We prioritise client experience and transparency - we keep you regularly updated on your results and provide strategic marketing advice for the bigger picture of your business. We are fully transparent with our process - giving you access to live results on a monthly basis!

We are committed to this relationship (and operate from a place of core values) - which is why we engage so much! Your mission is our mission. You can rest easy knowing we are here for you when you need us!

We are results-focused. We're committed to the short, medium & long term growth of your business. We know what works, and you can trust us to build that out for you, with the specifics of your situation front of mind. Our goal is to build the infrastructure (that you ultimately own) into your business that we know you need for sustainable growth.

Team Empathy