Google Maps Case Study - Service X NZ
Service X NZ's improvement in visibility across Hawke's Bay, NZ.
In just three months, Service X NZ boosted their top 3 Google Maps visibility from 46% to nearly 80% across 8+ high-value HVAC keywords, driving a 73% surge in search views and almost doubling calls and clicks.
Client Snapshot
Business name: Service X NZ. Industry: heating, ventilation and air conditioning. Location: Hawke's Bay, New Zealand. Start date with Team Empathy: 12 May 2025.
Client Testimonial
"Since working with Team Empathy, our visibility on Google has taken a huge leap. We're now showing up in the top spots for the searches that matter most, and enquiries are coming in steadily. The process has been clear and proactive from day one. We can see the results, and it's making a real difference to our business."
PK, Owner, Service X NZ
The Challenge
Service X NZ came to Team Empathy facing low visibility on Google Maps, which meant fewer enquiries and missed opportunities in their local market.
Despite offering expert heating, ventilation and air conditioning services, they weren't showing up consistently for the searches that matter most to Napier and Hastings customers.
Our Local SEO Strategy
To boost their presence and lead flow, here's what we did.
Fully optimised their Google Business Profile for local visibility.
Created a keyword-rich business description and detailed service listings.
Uploaded 40 new, high-quality photos and videos to showcase their work and build trust.
Published 20 Google Business Profile posts, offers and updates to stay active and relevant.
Added and answered 10 targeted Q&As to pre-qualify customers and improve SEO signals.
Encouraged and replied to 25 new customer reviews.
Targeted service-based keywords across Napier and Hastings to improve rankings for the highest-value terms.
The Results (Feb-Apr 2025 to May-Jul 2025)
Team Empathy began work on 12 May 2025.
Google Maps views rose from 116 to 128, up 10%. Google search views climbed from 579 to 1,002, up 73%. Calls from the Google Business Profile went from 15 to 29, up 93%, and website clicks from the profile jumped from 71 to 141, up 99%. Top 3 local pack rankings improved from 46% to 78%, up 69%, and 25 new reviews were added from a starting point of zero.
These gains translated into a stronger local presence, more incoming leads, and a growing reputation as one of the go-to HVAC companies in the region.
Now Ranked Top 3 on Google Maps For
AC repair service, air con installation, heat pump cleaning, heat pump service, heat pump and installation, heat pump maintenance, AC company, and ventilation installer.
Bonus Wins
Uploaded 40 new photos and videos. Published 20 Google Business Profile posts, offers and updates. Published 10 targeted Q&As to address customer needs and improve relevance.
The Team Empathy Difference - Why We're Loved
We prioritise client experience and transparency. We keep you regularly updated on your results and give you strategic marketing advice for the bigger picture of your business. We're fully open about our process and give you access to live results every month.
We're committed to the relationship, and we operate from a place of core values, which is why we engage so much. Your mission is our mission, and you can rest easy knowing we're here when you need us.
We're results-focused, committed to the short, medium and long term growth of your business. We know what works, and you can trust us to build it out for you with the specifics of your situation front of mind.