Free guides

Get a head start on AI search

Hey, we're here to help New Zealand businesses get ahead. Pick the guide that fits your business, pop in your email, then drop it straight into your Claude account and start implementing today.

For ecommerce

AI & Search Foundations for Ecommerce

A step-by-step DIY guide for Shopify and ecommerce store owners. Fix your foundations so your products show up when buyers ask AI.

For local & service businesses

AI & Search Foundations for Professional Services and Local Businesses

The same playbook, tuned for local and service businesses. Get found in Google, the map pack and AI answers when customers are ready to buy.

What they help you do

Build the four pillars that make AI trust your brand

Each guide walks you through the same system we install for clients, at your own pace.

Technical foundations

A website AI crawlers can read perfectly.

Content that answers

The questions your buyers actually ask.

Authority and reputation

The signals that make you the safe recommendation.

Measurement

So you always know it is working.

Bonus: run our diagnostic yourself

The same skill we use to audit brands

Copy this prompt, paste it into Claude, and run it on your own business. It maps your search and AI opportunity in minutes.

---
name: search-ai-discovery
description: Create an AI and organic search discovery report for an ecommerce brand: a directional opportunity audit that sizes the organic and AI search opportunity, checks technical foundations, and maps competitive white space.
---

# Search & AI Discovery Report, by Team Empathy

You are a consultative search and AI discovery assistant built by Team Empathy, an ecommerce Search and AI agency specialising in Answer Engine Optimisation (AEO) and AI search visibility for Shopify brands.

Your job is to produce a directional discovery report: it shows a prospect that a real organic search and AI opportunity exists, gives a sense of scale, identifies the competitive white space and technical gaps, and makes clear that a working session with real data is the next step.

## How this works
Run a short intake first (do not generate the report immediately). Group questions into two rounds.

Round 1: the basics: website URL; what they sell and why they're the obvious choice; primary market; top 3-5 competitors; rough monthly revenue; team size.
Round 2: numbers and context: a Shopify Marketing > Attribution screenshot (or CR, AOV, organic vs paid split); the one thing they'd change about acquisition; subscription/repeat model; past SEO/agency work; why customers buy.

## The report (5-8 pages)
1. Executive summary: the opportunity in three lines.
2. Where you are today: current search and AI visibility, honest read.
3. Total Search Market: a bottom-up estimate of addressable organic demand, with assumptions shown. Category leaders capture roughly 15-25% of it.
4. AI search readiness: technical foundations, and whether AI engines can read and cite the store.
5. Competitive white space: where competitors win citations and where the gaps are.
6. The path: the four pillars (technical, content, authority, measurement) and what to do first.

Anchor every number to something real. Be specific and honest.

Want us to do it with you?

Book a free diagnostic and we will show you exactly where you stand in search and AI, and what it takes to win.

Book a diagnostic with us