Year-on-year comparison of HD Plumbing & Gas' Google visibility.
π Client snapshot
Business name: HD Plumbing & Gas. Industry: plumbing, gasfitting, drainage and heating. Location: Feilding, servicing the ManawatΕ«-Whanganui region. Start date with Team Empathy: 3 September 2025.
π― The challenge
Before working with Team Empathy, HD Plumbing & Gas had limited local visibility and enquiry volume that came and went.
Competitors were winning a bigger share of plumbing searches across the region, and the HD Plumbing & Gas Google Business Profile wasn't being actively managed. Posting was patchy and reviews weren't coming in on any regular basis.
The goal was never to dominate the market overnight. It was to steadily grow their share of the work already happening in the area, sustainably, without overstretching the business.
As Hayden put it: "I'd rather build it steadily and make sure we're doing it right, instead of growing too quickly and stretching the team."
π£ What the client says
Hayden, Owner, HD Plumbing & Gas
π Our local SEO strategy
We're running a structured Google Maps Growth Package built around visibility, authority and conversion strength. The key work includes 33 Google Business Profile posts to date and 103 new photos and videos uploaded so far.
Alongside that, we handle ongoing review replies (including the historical ones), structured review collection reminders, and citation building to strengthen local trust signals.
We also track keywords across their core services and keep the profile optimised while monitoring competitors, so the strategy keeps pace with the market.
This steady, consistent activity is helping HD Plumbing & Gas grow their local visibility and market share across Feilding and the surrounding region.
π The results (Sept to Nov 2025 vs the previous 3 months)
Since starting with us in early September 2025, HD Plumbing & Gas has seen strong improvements across every relevant Google performance metric.
HD Plumbing & Gas' lead generation improvements over 3 months.
Search visibility more than doubled, expanding HD Plumbing & Gas' digital footprint right across the wider region.
More importantly, high-intent calls climbed by over 60%, which fed straight into job growth.
π Keyword ranking improvements
Across multiple high-intent plumbing keywords, HD Plumbing & Gas saw dramatic visibility gains. Their baseline top 3 presence sat at 0.59%. After six months, that reached 99.41%, with the business now ranking #1 across nearly the entire grid.
HD Plumbing & Gas map visibility improvement for the "Plumber Feilding" keyword.
"Emergency plumber"
Strong top 3 growth, from roughly 24% to about 57%, with visibility expanding out into the surrounding suburbs.
HD Plumbing & Gas map visibility improvement for the "emergency plumber" keyword.
"Gasfitter"
Significant improvement across the outer grid areas, from roughly 35% to about 69%, giving them stronger competitiveness well beyond central Feilding.
HD Plumbing & Gas map visibility improvement across the outer grid.
These ranking gains let HD Plumbing & Gas steadily grow their share of high-intent local searches.
π° ROI snapshot (first 6 months)
In the previous six months, HD Plumbing & Gas won 6 Google-sourced jobs. After optimisation, that grew to 21 or more, an increase of 15 additional jobs and roughly 250% more Google job volume.
The estimated impact: a significant uplift in organic enquiries, a 200 to 300% ROI within six months, and compounding growth as rankings and reviews keep strengthening.
No paid ads. Pure organic visibility.
β¨ Highlights for HD Plumbing & Gas
Review count grew from 26 to 75 while holding a 5-star rating. The business expanded from 1 van to 3 team members and took on a new apprentice, with visibility increasing across multiple areas.
Most importantly, HD Plumbing & Gas grew their share of the plumbing work already happening in their region, without paid ads.
π The Team Empathy difference, why we're loved
We put client experience and transparency first. We keep you updated on your results regularly and offer strategic marketing advice for the bigger picture of your business, and we're fully open about our process, giving you access to live results every month.
We're committed to the relationship, and we operate from a place of core values, which is why we engage so much. Your mission is our mission, so you can rest easy knowing we're here when you need us.
We're results-focused and committed to the short, medium and long-term growth of your business. We know what works, and you can trust us to build it out for you with the specifics of your situation front of mind. Our goal is to build the infrastructure your business needs for sustainable growth, and you own it.