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Case study

Drop Bear's K'gari Adventures

Over 12 months of SEO work, Drop Bear's K'gari Adventures lifted direct bookings from 45% to 70%, doubled their organic clicks and grew from 5 to 13 first-page keywords.

Drop Bear's K'gari Adventures
45% → 70%
Direct bookings in the last 12 months (vs. bookings through agents)
5 → 13
Keywords on the first page of Google year on year
2x
The number of clicks from organic search year on year

How direct bookings jumped from 45% to 70% for Drop Bear's K'gari Adventures in the last 12 months

Over the last 12 months working with Drop Bear's K'gari Adventures, we've optimised their organic search position using our Care Package, making them more visible to potential customers and bringing in more direct bookings than ever! 🚀

The impact Drop Bear's K'gari Adventures is creating for their customers (and the planet)

Drop Bear's K'gari Adventures is on a mission to provide epic experiences, in the form of tours and accommodation on K'gari Fraser Island, an idyllic destination off the coast of Queensland, Australia. These adventures have been designed to give guests an incredible nature experience while being as environmentally sustainable as they can possibly achieve today. 🌱

Don't take our word for it. Check out all the 5 star Google Reviews from their happy customers!

The results - how we achieved this insane level of growth

Direct bookings climbed from 45% to 70% over the last 12 months, compared with bookings that come through agents.

First-page keywords grew from 5 to 13 year on year.

And organic search clicks doubled year on year.

"I really, really love working with Team Empathy! It feels like an extension of my team. I don't know the ins and outs of SEO, but what we're doing together is working! Since we started working with you guys, we've seen our bookings jump from 45% to 70% direct (vs. bookings via agents). That saves us a lot in agent's fees, and lets us provide the entire experience for our customers ourselves, which we love!" - Hana Robinson, Drop Bear's K'gari Adventures

Total clicks (Google Search Console) - last 3 months vs same period last year

Google Search Console total clicks chart, last 3 months vs same period last year

Organic search traffic (Ahrefs) - last 12 months

Ahrefs organic search traffic chart over the last 12 months

Organic keywords position change (Ahrefs) - last 12 months

Ahrefs organic keywords position change chart over the last 12 months

The impact - what we've been able to create

Together, we've optimised Drop Bear's K'gari Adventures' organic positioning using our SEO Care Package, making them more visible to potential customers and bringing in more direct bookings than ever!

The Team Empathy difference - why we're loved! 💖

We go above and beyond the industry standard. Every month you receive a video report, strategic marketing advice from the team, and full transparency of our process. We give you access to your live doc where you can see all the work, including backlinks.

We genuinely care, and we operate from a place of core values, which is why we engage so much. Your mission is our mission. You can rest easy knowing we love you and your brand, and that we'll take care of you!

We run on a monthly subscription model, rather than the standard 6 or 12-month locked-in contract. We're here to create amazing relationships instead.

Want results like these for your business?

Want to see if these results would be possible for you too? Jump on a free Connect Call with one of our team, to see if your online presence has room for improvement and how exactly we'd unlock growth for your business!

Visit Drop Bear's K'gari Adventures to see them in action.

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