📍 Google Maps Case Study - HD Plumbing & Gas
Year-on-year comparison of HD Plumbing & Gas’ Google Visibility
In just the first 6 months of working together, we helped Hayden and the team at HD Plumbing & Gas significantly increase their share of local plumbing searches in Feilding and start to make waves across the wider Manawatū-Whanganui region.
Through structured Google Maps optimisation, consistent review growth, and ongoing profile activity, this growing plumbing business built a sustainable, compounding lead engine that continues to strengthen month after month.
🔎 Client Snapshot
Business Name: HD Plumbing & Gas
Industry: Plumbing, Gasfitting, Drainage & Heating
Location: Feilding, servicing Manawatū-Whanganui
Start Date with Team Empathy: 3rd September 2025
🎯 The Challenge
Before working with Team Empathy, HD Plumbing & Gas struggled with limited local visibility and inconsistent enquiry volume.
Competitors were capturing a larger share of plumbing searches across the region. The HD Plumbing & Gas Google Business Profile wasn’t being actively managed - posting was inconsistent, and reviews weren’t coming in regularly.
The goal wasn’t to dominate the market overnight. It was to steadily increase their share of the work already happening in the area - sustainably, without overstretching the business.
As Hayden shared:
“I’d rather build it steadily and make sure we’re doing it right, instead of growing too quickly and stretching the team.”
🗣 What the client says
“We’ve grown from one van to a three-person team. The business has really stepped up to the next level.”
“Google has gone from delivering a handful of jobs to becoming a consistent and growing source of work.”
“Our review numbers have grown massively, and the quality of feedback has improved as well. Customers are telling us they picked us because of the reviews.”
Hayden, Owner - HD Plumbing & Gas
🛠 Our Local SEO Strategy
We’re executing a structured Google Maps Growth Package focused on visibility, authority, and conversion strength.
Key actions include:
33 Google Business Profile posts to date
103 new photos and videos uploaded to date
Ongoing review replies (including historical reviews)
Structured review collection reminders
Citation building to strengthen local trust signals
Keyword tracking across core services
Ongoing optimisation and competitor monitoring
This structured and consistent activity is helping HD Plumbing & Gas increase their local visibility and market share across Feilding and the surrounding region.
📊 The Results (Sept - Nov 2025 vs. Previous 3 Months)
After starting work with us at the start of September 2025, HD Plumbing & Gas has seen strong improvements across all relevant Google performance metrics.
HD Plumbing & Gas’ lead generation improvements over 3 months.
| Metric | Before (Mar-Aug 25) | After (Sept 25-Feb 26) | Growth |
|---|---|---|---|
| Google Maps Views | 199 | 217 | +7% |
| Google Search Views | 1,076 | 2,594 | +141% |
| Calls from GBP | 40 | 63 | +61% |
| Website Clicks from GBP | 98 | 144 | +48% |
| Total Google Reviews | 26 | 75 | +49 |
Search visibility more than doubled, significantly expanding HD Plumbing & Gas’ digital footprint across the wider region.
More importantly, high-intent calls increased by over 60%, directly contributing to job growth.
📈 Keyword Ranking Improvements
Across multiple high-intent plumbing keywords, HD Plumbing & Gas saw dramatic visibility improvements.
“Plumber Feilding”
Baseline Top 3 presence: 0.59%
After 6 months: 99.41%
Now ranking #1 across nearly the entire grid
HD Plumbing & Gas map visibility improvement for “Plumber Feilding” keyword
“Emergency Plumber”
Strong Top 3 growth - ≈24% → ≈57%
Expanded visibility into surrounding suburbs
HD Plumbing & Gas map visibility improvement for “emergency plumber” keyword
“Gasfitter”
Significant improvement across outer grid areas - ≈35% → ≈69%
Stronger competitiveness beyond central Feilding
HD Plumbing & Gas map visibility improvement for “emergency plumber” keyword
These ranking improvements allowed HD Plumbing & Gas to steadily increase its share of high-intent local searches.
💰 ROI Snapshot (first 6 months)
Previous 6 months: 6 Google-sourced jobs
After optimisation: 21+ Google-sourced jobs
📈 +15 additional jobs
📈 ≈250% increase in Google job volume
Estimated impact:
Significant uplift in organic enquiries
200–300% ROI within 6 months
Compounding growth as rankings and reviews strengthen
No paid ads.
Pure organic visibility.
✨ Highlights for HD Plumbing & Gas
Review count grew from 26 to 75 (maintaining 5-star rating)
Expanded from 1 van to 3 team members
Hired a new apprentice
Increased visibility across multiple areas
Most importantly, HD Plumbing & Gas increased their share of the plumbing work already happening in their region - without paid ads.
Want results like these for your business?
Want to see if growth results like this would be possible for you, too? Get a free audit to see if your online presence has room for improvement, and how we would unlock exponential growth for your business!
💖 The Team Empathy Difference - Why We’re Loved!
We prioritise client experience and transparency - we keep you regularly updated on your results and provide strategic marketing advice for the bigger picture of your business. We are fully transparent with our process - giving you access to live results on a monthly basis!
We are committed to this relationship (and operate from a place of core values) - which is why we engage so much! Your mission is our mission. You can rest easy knowing we are here for you when you need us!
We are results-focused. We're committed to the short, medium & long term growth of your business. We know what works, and you can trust us to build that out for you, with the specifics of your situation front of mind. Our goal is to build the infrastructure (that you ultimately own) into your business that we know you need for sustainable growth.
