8 Reasons Your Online Presence Sucks
8 reasons your online presence, unfortunately, sucks and it's very sad. Let’s go through all the SEO points that ruin your online presence.
#1: Google My Business is not Optimized
Optimizing your Google My Busines (GMB) will drive insane local traffic to your doorstep, to your online shop. If you have a local audience, your Google My Business is a must. It's also Google's business directory. If you don't play nicely with their directories and don’t follow their game, you're not going to rank well.
#2: Off-page SEO
Second reason why your online presence sucks is your off-page SEO is not optimized or not happening at all. This means you're not building backlinks and you haven't got your GMB optimized as well. If you're not consistently building back, which means getting other people to link to your website over time, you are not going to grow. And it's probably why your presence sucks.
#3: On-page SEO
Same works for your on-page SEO. If you're not consistently optimizing the content, the structure of your website, the site speed, and the user experience, you will likely go down. It's probably why you're not ranking very well.
#4: Undefined Customer Avatar
Number four: there's no clearly defined avatar. If you don't know who your person is, then how are you supposed to solve their problems, answer their questions and help them. Doing it you’re also helping yourself rank better. Well, if you're not really defined with who your core avatar is, you're not going to rank well.
#5: Lack of KW Research
The lack of keyword research related to your avatar is everything. You need to know what problems they have, what they're actually searching for on Google, how you can help them answer their questions and solve their problems. It's also a must.
#6: Competitor Analysis
Another possible reason why your online presence sucks is you don't have competitor analysis done properly yet. This is very similar to doing good keyword research.
You need to figure out what your competitors are doing: they're probably also helping your core avatar. You're in business to help people, so are your competitors. Life's actually a pretty rosy-tinted place. If we think about it, businesses exist to help other people. Just go and see what your competitors are doing to help people.
#7: Content Plan
If you don't have a content plan or SEO plan in place and you're not being consistent with your content, but doing the work, that's probably why you're online presence sucks.
#8: Doing Everything Yourself
And then finally, you want to do everything yourself or you don't believe you need it. Those are both really destructive mindsets to have because and what they lead to is lackluster results, which mean you’re helping fewer people and your business is growing slower.
Conclusion
At the end of the day, we're in business to help other people. It’s your responsibility to do all of this properly so that you can help more people and scale the impact you're having on their lives.
If any of these reasons why online presence sucks are there for your business or you don't understand how these work, get in touch. Just get some more training, jump on the website, and look into this kind of stuff.
You need to start understanding how online presence works, the reasons why your online presence sucks, and things so you can better help your people.
Ready to take these learnings and put them into action with your website?
Grab the SEO Checklist - our 8 step guide to optimise your SEO and start showing up on Google! 🎉