How To Find The Best SEO Company In New Zealand
Do you want to rank like a rockstar? Then you’re probably on the lookout for the best SEO company to help you optimise your website’s performance, right?
But, choosing the world’s best SEO agency can be a challenge, with so many different SEO agencies to choose from. A bit like narrowing down the best All Blacks player!
It’s our mission to help planet-friendly organisations like yours to shine, using our white-hat, rockstar SEO strategies. So below join us as we journey through how to find a top SEO company, how to choose a SEO company in New Zealand, and what to look for in an SEO agency.
This includes looking at any prospective SEO company NZ portfolios, expertise and experience, reputations (via client testimonials), and whether they are industry SEO leaders who stay up-to-date with all the latest SEO trends. And by SEO trends we’re not talking vintage, thrift or oversized! Instead, we’re talking AI, EEAT, localisation and more.
In addition, it’s critical that the SEO agency communicates well and goes the extra mile, is transparent about their process, and that they have an excellent understanding of your digital marketing strategy. You’ll also want to find an ethical SEO agency that is aligned with your values.
💭 What is SEO and why does it matter?
Have you used Google or Safari to search for popular terms related to your own brand? Were you on page 1 of the results? If you can’t be found easily, your brand may not be having as much impact as you’d like. It’s a little bit like being marooned on a desert island with nothing to make a flare from, and no one to talk to (well, except maybe a coconut if you’re feeling the Cast Away vibes!).
SEO stands for “search engine optimisation”. In simple terms, SEO refers to the process of deploying tools and tactics to improve the discoverability (through SEO ranking) of your website in search engine results pages (also known as SERPs).
High-quality SEO helps ensure that your website content is optimised for search engines like Google, Microsoft Bing, and Safari, whenever people search for:
The products you sell
Services you provide, and
Information on topics in which you have deep expertise and/or experience.
In fact, great SEO is the reason why you landed on our web page!
Enhanced SEO also helps ensure that your content is optimised for users, and together with a top ranking on search engines, this can result in increased consumer trust, brand reputation, and increased conversions.
That’s why it is extremely important for you to find the top SEO agency to get the best results possible for your business.
🎉 If you’re interested in learning more about SEO, you can download our free SEO checklist, take our free SEO masterclass, or browse our blog articles about understanding SEO.
🤷 What to look out for when choosing the best SEO company to hire
Hiring a SEO consultant can help transform your business by driving targeted traffic to your website, increasing conversions and helping enhance your brand’s status and business growth.
But it can be tricky to decide and decipher which is the best SEO company to hire.
Below are some of the factors to consider when making that choice, and comparing various providers of SEO services in New Zealand.
👉 Does the SEO agency have the necessary experience and expertise?
These days it seems like everyone wants visual storytelling and captivating content that will keep users engaged. But, it’s such a pity when ethical brands that have great stories to tell, lack the SEO to have those stories reach their potential!
With so many different SEO NZ companies to choose from, you’ll want to find one with a reputation for being experienced, results-driven, and having a team with diverse marketing and SEO skills.
This includes looking into what tools they use, how broad their marketing knowledge is, and how well they understand website development and the different website builders such as WordPress and Wix (and how those different builders affect SEO).
You can also look at the diversity of skills of the SEO agency team, to judge for yourself whether they are knowledgeable and experienced experts.
👉 Do they have results to back their claims?
It should go without saying that doing due diligence before hiring any service provider is important. That includes looking at their track record and reputation, to make sure they have the results to back up their claims.
Comparing different SEO company NZ websites, will give you an overview of their SEO portfolios and case studies - the clients they have worked for in the past and how their SEO strategies have helped them to perform. This provides some proof of their level of expertise and their results-driven SEO capabilities.
You can also look at social proof, by reading testimonials and reviews from happy clients that show that they were satisfied with the service, results, communication and value for money that they received. Testimonials and reviews for SEO service providers in New Zealand may be displayed on the agency’s website, and you can also search on social media for reviews and feedback.
By looking at the type of clients these agencies have worked for in the past, you can also get a sense of whether they have the experience to help your brand.
For example, if your brand aims to create social good impacts and is focused around being ethical, eco-friendly, and sustainable, then finding a SEO services NZ agency that works in this particular niche may be the best alignment for your brand.
👉 Do they work with all types of website builders?
Some SEO experts (not us!) only work with a small selection of website builders such as WordPress. Keep this in mind when interviewing seo company nz prospects.
It’s best to look for SEO agencies that have the skills and experience to work with any kind of website builder, from Squarespace, Wix, Duda, Shopify, GoDaddy, Weebly, and Jimdo to Webflow and HubSpot.
That’s because over time, some of the recommendations from your SEO audit, may be to migrate to a new website builder that offers advanced features and capabilities, as well as SEO advantages like faster page speeds.
👉 Does your SEO service provider truly understand your company and your values?
SEO services are not just about understanding technical SEO. To provide excellent SEO services, it’s also important to have a thorough understanding of marketing strategy and how your particular business model works. And, truly understanding your company values is a critical aspect of that.
So much of what high-quality SEO service is about involves making sure that SEO tactics are aligned with company values, company goals, and the overall marketing strategy. In other words, search engine optimisation needs to be customised for every business, and is often quite nuanced.
After all, you want to make sure that you get a good return on investment (ROI) for the services you’re paying for.
👉 Do they stay up-to-date with the latest SEO trends?
Choosing an SEO agency that’s considered to be thought leaders and experts in their field, is another key aspect of choosing the best SEO professional.
Search engine optimisation is an ever-evolving and complex discipline, and staying on top of your game is what sets apart amateurs from the experts.
A SEO company that’s worth their weight in salt, will stay updated on the ever-changing ranking factors, and algorithm changes, by maintaining a growth mindset and devoting time to constantly building new skills.
You’ll also want to check that your SEO consultants are using best practices, and stick to only using white hat SEO tactics.
Warning signs of black hat SEO tactics include keyword stuffing, link schemes, and unoriginal content.
👉 Do they communicate well?
It’s often said that communication is the key to success. When it comes to dealing with service providers like SEO consultants, you want to be sure you’re dealing with professionals who communicate effectively and efficiently.
But it’s also great to communicate with people who are on the same mission, who share the same purpose-driven values and just ‘get you’!.
And, you’ll want to find a SEO services company that can explain things in a way that non-SEO experts can easily understand. It’s not like you want to be reaching for a dictionary every five minutes because your SEO strategy is full of mentions of backlinks, breadcrumbs, CTR, and crawl errors!
Part of clear communication is establishing key performance indicators (KPIs) or metrics upon which to measure and track the success of your SEO strategy. Setting KPIs requires an expert understanding of the metrics that are most relevant and important to your particular business, whether it’s conversions, ranking for specific keywords, site speed, or organic website traffic.
🌟 Why choose Team Empathy for your SEO Services in New Zealand
Above we’ve covered some of the factors to look for when searching for a company that provides search engine optimisation NZ.
Below are some of the compelling and convincing reasons to choose Team Empathy to help take your business to new heights. We hope you’ll be impressed!
🎓At Team Empathy, we have experience and expertise
Our team of SEO experts, content strategists, social media experts, and digital markers are not only skilled and experienced, but we’re also deeply passionate about the work that we do.
We’ve worked with a range of amazing clients, and we’re proud to showcase our portfolio. You’re also welcome to check us out on social media to see what people are saying.
Our particular niche is helping environmental and social impact brands to thrive through using sustainable SEO and providing radical growth consulting.
🔭 We go above and beyond for our clients
Our company values and attitude towards our clients and work is what helps set us apart from other SEO marketing companies in NZ and beyond.
We pride ourselves in exceptional customer service, timely and clear communication, a passion for excellence in all that we do, and a dedication to driving positive business results that are aligned with your brand and goals.
🌏 We are ethical marketers who really, really care
It’s just not just our amazing team of SEO experts, and our positive results-driven attitude that sets up apart!
We also really, genuinely care about helping our clients, and about the sustainability, eco-friendly, ethical and social impact causes that they’re championing.
We’re on a mission to help scale the impact of brands that do good for the planet, which makes us uniquely aligned with purpose-led brands. In other words, we want to help you make the world a better place!
🤝 We are transparent about everything that we do for your business
We know it can be hard to put our trust in a SEO agency. That's why we’re upfront and transparent about the tools and tactics we use and about our ethical and nature-positive stance. And we’re upfront about the fact that we’re into good vibes, and putting people and the planet first!
We adhere to search engine guidelines, avoid unethical optimisation practices, and we’re happy to answer your questions about how we work.
And in the process of working together, we hope to share with you more about how SEO works.
Final thoughts on how to hire a NZ SEO agency
We hope the tips above have helped you pinpoint the best SEO company (and as an ethical SEOservices company, we kinda hope that you choose us!).
SEO is a process, and you can’t expect overnight results. Once you find a specialist SEO consultancy that is aligned with your values, understands your business, is steeped in experience and has a formidable reputation as being the best in Auckland for environmental and social impact businesses is possible. It’s called Team Empathy!
We can’t wait to hear from you about how we can help your business thrive.
If you'd like to see how we work, signup for a free SEO health check, where you’ll receive a 10-minute video audit for your website, specifically tailored to your business.
